Slide

From the Blower Bentley, to the numerous victories at Le Mans, to today’s GT3-R,
Bentley has always thrilled discerning drivers with their dramatic, race-ready dynamics.
Our projection mapping performance at the Bentley Pebble Beach “Concours d’Elegance” Lifestyle Event introduced
guests to this powerful legacy while setting the stage for the reveal of their newest model – the Bentley GT3-R. Projected onto a
white-wrapped GT3-R and a 30 foot backdrop, the projection crafted an iconic, art-inspired interpretation of the brand’s essence,
historic milestones and racing spirit, all framed against hand crafted “engine-revving” audio-design and music.

Credits:
Project:
Bentley “A Legacy Of Performance” Projection Mapping Experience
Client:
Bentley
Agency:
Momentum
Production Co:
Lair/Aggressive
Executive Producer:
Theresa Loguercio
Creative Directors:
Alex Topaller, Dan Shapiro, Thor Raxlen
Technical Director:
Brandon Epperson
Producer:
Alex Ab
Art Director:
Federico Gonzalez
Editor:
Adam Wood
3D Animation:
Federico Gonzalez, Javier Pinto
Music & Sound Design:
Brendan Hogan, Jamie Hunsdale

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