To visualize New Balance’s unique “data to design” architecture, Aggressive designed a futuristic test lab,
where data-driven runners’ foot-strikes drive the creation of the mid-soles in real time.
Credits:
Production Co:
Aggressive
Client:
New Balance
Agency:
Arnold Worldwide
Directors:
Alex Topaller, Dan Shapiro
Producer:
Kelvin Craver
Creative Director:
Alex Mikhaylov
CG Supervisor:
Max Chelyadnikov
Edit:
Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro, Adam Thomson
Design:
Alex Mikhaylov, Andrey Krasavin
2D Animation:
Andrey Krasavin, Federico Gonzalez, Dan Shapiro
Modelling:
E.D.Satan, Evaldas Cesnavicius
Texturing:
E.D.Satan, Konstantin Zankov
Animation:
Dmitriy Paukov, Max Chelyadnikov
Simulation:
Dmitriy Paukov, Roman Bilichenko, Tomash Kuzmytskyi
Rendering:
Max Chelyadnikov
Compositing:
Max Chelyadnikov, Dan Shapiro,
Storyboard Artist:
Rolo Ledesma
Production Manager:
Dustin Pownall
Sound Design:
Wesley Slover